Is Company Culture Crucial to Business Success?


Companies can no longer ignore the importance of building a culture that allows a company to be more creative and collaborative.  As business leaders it is imperative that you keep your workforce engaged, excited and open to the possibilities.

Significant evidence exists supporting the link between well-being at work and productivity. With well-being including physical health and mental well-being. Jobs that are skilled, autonomous, supported, secure, and offer a good work–life balance with a good income, are associated with better physical and mental health and less absenteeism. However, businesses vary considerably in how proactive they are in promoting employee well-being. Approximately 55% say well-being is on the agenda of senior leaders, with only two-fifths having a standalone well-being strategy in support of their wider organisation.

At the centre of every business are people and culture. Company culture can often develop organically over time from the cumulative traits of the people the company hires. A company’s culture will be reflected in everything from dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of clients, client satisfaction and every other aspect of operations.

A culture that is centrally aligned with the business’s purpose and strategy can positively impact organisational outcomes. A collaborative approach that engages a self-organising team and empowers people to determine their own way of working is one of the best ways to achieve the overall company goals. A little can go a long way to achieving this, such as offering flexi-time working or working from home options to aid a healthier work-life balance and give employees a greater sense of freedom and trust. Company culture is fast becoming the differentiation between successful businesses and unsuccessful ones, the culture you create for your people matters.

Technology can help engage and empower your workforce.

For some employees it is more about the results that the process. People are becoming less interested in following a tedious, conventional framework and expect tools in place to allow them to be more creative, engaging and immediate. For example, Millennial’s would much rather submit information via text message or a messaging apps than spend time writing long, formal emails or reports; they also prefer video chats instead of in-person visits. They utilise the latest technology to get the results as quickly as possible. They want to be judged on their results, not on how they got there, or how “professional” their approach may appear.

An effective employee well-being strategy requires a ‘whole organisation’ response with serious leadership commitment. Companies can no longer ignore the importance of building a culture that allows a company to be more creative and collaborative.  When we work and how we work has changed and will continue to change. Outdated technology can impact your employee well-being, company culture, productivity and ultimate success. 

At Outsource we are continually working with our partners to create and develop innovative solutions that will help make like better.

Get in touch with us today if you want to discuss and discover ways that technology may be able to help  to keep your workforce engaged.

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